Ava
Brand Illustrations
Ava helps everyday folks claim financial power and thrive. Shapemaker made this bold and encouraging identity, and brought me on board for supporting illustrations. The illustrations lend warmth and character, depicting relatable people on the path to financial control.
Made with <3 for
Shapemaker
My Role
Illustration
Team
Alexander Diner — Creative Direction
Gillian Grefe — Brand Strategy
Nathan Holthus — Brand Designer
Micah Allen — Brand Strategy + Design
Aaron Romero — Digital Designer
Sarah Dallas — Producer
The illustration style utilizes clean monolines, realistic proportions, and plays with interposing charts to represent increase. Exaggerated scale is used to depict financial power being in the hands of the people.
Thanks to Shapemaker and Ava!
The end product feels bold and refreshing — a disruption from what you expect from Financial companies.
